Legal

Privacy Policy

Cookies and Tracking Technologies

What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit our website. They help us provide you with a better experience by remembering your preferences and understanding how you use our site.

Cookies We Use

1. Essential Cookies (Required)

These cookies are necessary for the website to function properly. They enable core functionality such as security, network management, and accessibility.

  • Session cookies: Maintain your session as you navigate the site
  • Security cookies: Protect against fraudulent activity
  • Load balancing cookies: Distribute traffic across our servers

Legal basis: Legitimate interest (necessary for site operation)

2. Analytics Cookies (Optional – Requires Consent)

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously.

  • Google Analytics: Tracks page views, session duration, bounce rate, and user demographics
  • Meta Pixel (Facebook): Measures the effectiveness of our advertising and website traffic
  • LinkedIn Insight Tag: Tracks conversions from LinkedIn ads and provides demographic insights

What data is collected:

  • Pages visited and time spent on each page
  • Device type, browser, and operating system
  • Geographic location (city/region level, not precise)
  • Referring website (how you found us)
  • Form submissions and conversion events

Legal basis: Consent (you can opt-out at any time)

3. Advertising Cookies (Optional – Requires Consent)

These cookies are used to deliver relevant advertisements based on your interests and to measure the effectiveness of our marketing campaigns.

  • Meta Pixel (Facebook/Instagram): Enables retargeting ads on Facebook and Instagram
  • LinkedIn Insight Tag: Enables retargeting ads on LinkedIn

What data is collected:

  • Pages you visit on our website
  • Links you click
  • Forms you submit (with advanced matching for email, phone, name)
  • Ad interactions (clicks, views, conversions)

How we use this data:

  • Show you relevant ads for our services on social media platforms
  • Exclude existing customers from acquisition campaigns
  • Create “lookalike audiences” to find similar prospects
  • Measure return on ad spend (ROAS)

Legal basis: Consent (you can opt-out at any time)

Third-Party Services

We use the following third-party services that may collect data via cookies:

Service Purpose Privacy Policy Opt-Out
Meta (Facebook) Analytics & Advertising Meta Privacy Policy Opt-out of personalized ads
LinkedIn B2B Analytics & Advertising LinkedIn Privacy Policy Opt-out of ad targeting
Google Analytics Website Analytics Google Privacy Policy Google Analytics Opt-out

Advanced Matching (Meta Pixel Only)

We have enabled Advanced Matching on our Meta Pixel. This feature automatically detects and hashes information you provide in forms (such as your email address, phone number, or name) and matches it to your Facebook profile. This helps us:

  • Better measure the effectiveness of our advertising
  • Provide you with more relevant ads
  • Attribute conversions accurately across devices

What data is hashed:

  • Email address
  • Phone number
  • First and last name
  • City, state, zip code (if provided)

Important: This data is hashed (encrypted) on your device before being sent to Meta. Meta never receives your information in plain text.

Legal basis: Consent (you can decline by clicking “Decline” on the cookie banner)

Your Rights and Choices

Manage Cookie Preferences

You can control which cookies you accept or decline by clicking the Cookie Settings link in the footer of our website. You can change your preferences at any time.

  • Accept All: Allows all cookies (analytics and advertising)
  • Decline: Blocks non-essential cookies (only essential cookies will be used)
  • Customize: Choose which categories of cookies to accept

Browser Settings

You can also manage cookies through your browser settings:

  • Google Chrome: Settings → Privacy and security → Cookies
  • Firefox: Settings → Privacy & Security → Cookies
  • Safari: Preferences → Privacy → Manage Website Data
  • Edge: Settings → Privacy, search, and services → Cookies

Note: Blocking essential cookies may affect the functionality of our website.

Opt-Out of Personalized Advertising

Do Not Track (DNT)

Some browsers offer a “Do Not Track” (DNT) signal. While we respect your privacy choices, we do not currently respond to DNT signals because there is no industry-wide standard for how to interpret them. Instead, we provide explicit opt-out mechanisms via our cookie banner.

Data Retention

  • Analytics cookies: Retained for up to 26 months (Google Analytics default)
  • Advertising cookies: Retained for up to 180 days (Meta and LinkedIn default)
  • Session cookies: Deleted when you close your browser
  • Preference cookies: Retained for 1 year (or until you clear them)

International Data Transfers

Meta (Facebook) and LinkedIn are based in the United States. When you consent to advertising cookies, your data may be transferred to and processed in the United States or other countries where these companies operate. These transfers are governed by:

  • Meta: EU Standard Contractual Clauses (SCCs)
  • LinkedIn: EU-U.S. Data Privacy Framework

For more information, see their respective privacy policies linked above.

Changes to This Policy

We may update this policy from time to time to reflect changes in our practices or legal requirements. The “Last Updated” date at the top of this page will be updated accordingly. We encourage you to review this policy periodically.

Contact Us

If you have questions about our use of cookies or this Privacy Policy, please contact us:

Cyfer Tech
Email: help@cyfertech.net
Phone: 858-524-3421
Address: 4065 Oceanside Blvd, Suite G, Oceanside, CA 92056
Website: https://cyfertech.net/contact/

Last Updated: March 20, 2026